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The construction of the image of the self with the catchphrase in franch policy

Abstract : Catchphrases are growing in importance in political communication. We propose to analyze their birth and appropriation by the public by focusing on the ethos. Catchphrases actually help to build the self-image of politicians and they allow strategies of subversion on social networks. This study will be articulated in two phases. We will analyze two “catchphrases” spoken by Emmanuel Macron and Jean-Luc Mélenchon and we will show how the ethos explains this re-categorization. Then we will highlight the fact that the circulation of these catchphrases generates a stabilization of the image of speaker.
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https://hal.archives-ouvertes.fr/hal-03334441
Contributor : Damien Deias Connect in order to contact the contributor
Submitted on : Monday, September 6, 2021 - 11:06:50 AM
Last modification on : Friday, December 3, 2021 - 11:26:17 AM

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  • HAL Id : hal-03334441, version 1

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Damien Deias. The construction of the image of the self with the catchphrase in franch policy. Akofena - Revue scientifique des Sciences du Langage, Lettres, Langues & Communication, , L3DL-CI, Université Félix Houphouët-Boigny, 2021, 4 (2), pp.109-124. ⟨hal-03334441⟩

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